Tazzo's Pizza

Mock Ad

CCT356 Online Markering and Advertisement in New Media, a course at the University of Toronto gave me the project to create my own brand and apply it through a logo and a series of advertisements intended for online viewing.

Amongst the endless pool of commodities, food products are one of the highest marketable in the sales industry. With the transition into the virtual world, the Internet has turned into a portable shopping market and a beacon for online advertising. I created a pizza company that utilized the online outlets as bases to advertise the restaurant. Inspired by my own pug, Taz, I named my company, Tazzo’s Pizza. The logo is a vector drawing of my dog with a chef’s hat. The intention was to create a fusion between a comical ambiance and high class eating. Some of that was inspired by the legacy of Chef Boyardi. While they are canned food, their product and commercials enlighten the experience as high-class pasta.

I wanted to create that connection with my pizza company. A franchised take-out pizzeria, that tailors to delivering authentic Italian style pizza. The dog is a comical theme, however the chef hat and the presentation give it a very home-like classical mood, which is meant to draw in audiences. The overall presentation entices it to be very eye catching as well (for the Internet loves anything to do with animals).

The banner ad is intended for event-based advertising such as sites for expos which are sponsored by Tazzo’s Pizza. Here, the slogan is displayed “The finest pizza only a dog can make”. This was meant to create absurdity and a joke towards the derogatory phrase of certain things being too easy too accomplish. This slogan is designed to poke fun at that phrase and use it literally alongside the logo of the dog chef. The remaining aesthetics of the ad is to enforce fine cuisine. The writing is in fancy cursive font while the background is donned with a sleek black and angelic look with the ray of light. The idea, is for the ad to be quickly glimpsed at and taken in, meaning simplicity was the key. The TagKey in the corner is for users to scan and immediately have access to the site on the go and the ability to share it with others.

The pop up ad is a very different design. While most pop ads are annoying, this one was intended to show some sense of mystery and enticement. With no descriptions other than “Open Me” on a white box, the user will be tempted to see what can be inside. When clicked, the box would open up to display a signature pizza with site details and the logo in the open flap. While it can be enticing, the problem still implores many users to be vary of even clicking on it and not simply closing it.

Both ads try to remain consistent with capturing the core themes of the brand name. Certain aspects of the ads are utilized to capture audiences online and keep them entertained with the company.